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2024 Rose Parade

After winning the “most beautiful float entry” award for three consecutive years, The UPS Store®, Inc., returns for the sixth time to participate in the 135th Rose Parade® presented by Honda on January 1, 2024, in Pasadena, California. The UPS Store, Inc., will debut its artistic float, “The Beat of Achievement,” in line with the 2024 Rose Parade musical theme, “Celebrating a World of Music: The Universal Language.” The float will highlight the company’s Start Small, Grow Big program with Junior Achievement USA® in support of the next generation of entrepreneurs and small business owners.

“Thanks to the dedication of our network, generosity of our customers, and collaboration with Junior Achievement, we will continue to uplift our communities with our Start Small, Grow Big program illustrated at the Rose Parade,” said Sarah Casalan Bittle, President of The UPS Store, Inc. “Our float will strike a chord and have the audience and judges tapping their feet and clapping their hands to the beat of achievement.”

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